{"id":4267,"date":"2021-02-27T04:48:24","date_gmt":"2021-02-27T03:48:24","guid":{"rendered":"https:\/\/sola.kau.se\/cosie\/?page_id=4267"},"modified":"2021-09-07T14:53:43","modified_gmt":"2021-09-07T13:53:43","slug":"spreading-co-creation","status":"publish","type":"page","link":"https:\/\/sola.kau.se\/cosie\/project-level-findings\/spreading-co-creation\/","title":{"rendered":"Spreading co-creation"},"content":{"rendered":"\n

Spreading co-creation<\/strong><\/p>\n\n\n\n

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Co-creation \u2013 as social innovation<\/strong><\/p>\n\n\n\n

We see co-creation as a collaborative activity that reduces power imbalances and aims to enrich and enhance the value in public service offerings.<\/strong>\u00a0Culturally it implies the shift of the approach to service end-user and beneficiary from a passive client to an active citizen with resources and capabilities to exert impact on service design, delivery and value creation (See Osborne, 2018).<\/p>\n\n\n\n

If successfully implemented and sustained in repetitive interactions co-creation may not only bring local service delivery innovations, but also effect a\u00a0social innovation<\/em>\u00a0of a greater scale, a systemic change, by transforming the roles and relationships between service professionals and beneficiaries in addressing unmet social needs (see Sinclair et al, 2018; Evers & Brandsen, 2016).<\/p>\n\n\n\n

Spreading or upscaling?<\/strong><\/p>\n\n\n\n

For a more overarching change to be achieved co-creation needs to take place and be sustained on several levels \u2013 from service level to a service system level. \u00a0A challenge for disseminating co-creation results is that it, similarly to other social innovations, often follows a spiral path (see a picture below based on Mulgan et al. 2007) that never gets beyond piloting efforts, experimenting and prototyping. It has been argued that an innovation needs to be sustained for a longer period of time for its effects to be spread to other contexts or upscaled. When both these efforts are successful it effects a systemic change.<\/p>\n\n\n\n

One of the CoSIE project learnings is that sustaining the legacy of co-creation pilots is important step in system change. Also that it is more relevant to talk about \u2018spreading\u2019 co-creation insights and learnings instead of \u2018upscaling\u2019 of its results, such as a new service models.<\/p>\n\n\n\n

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To explore the spread of co-creation we suggest the iceberg metaphor (see the picture below). We cannot simply take the top of the iceberg (i.e. the service) and place it elsewhere but instead must take into consideration the bottom i.e. the conditions enabling co-creation. These conditions may vary in particular contexts, yet the findings of the CoSIE project indicate that often a (unique for the context) combination of several key cornerstones is necessary.<\/p>\n\n\n\n

Enablers<\/strong><\/p>\n\n\n\n

Regarding the conditions Albury et al. (2018) identifies two types of enablers for spreading or scaling innovation: micro-level strategies and capitalising on system-level conditions. The CoSIE project find following ideas especially relevant for spreading co-creation as social innovation.<\/p>\n\n\n\n

For\u00a0individual\u00a0<\/em>innovators who want to pursue the spread what helps is\u00a0disseminating knowledge of the vehicles or driving forces<\/strong>\u00a0for innovation\u00a0<\/strong>rather than lone champion examples, for example:<\/p>\n\n\n\n