Andrà tutto in bici – an awareness raising campaign

The awareness raising campaign Andrà tutto in bici, developed by the Bologna Bicycle Council and adopted by the municipality of Imola, uses street billboards to stimulate citizens to adopt the bike as sustainable means of transport for their everyday activities. The good practice focuses on promoting sustainable mobility through eye-catching messages on billboards.

The practice consists of preparing posters to be disseminated in every corner of the city, especially in the vicinity of cycle-pedestrian routes to attractively stimulate citizens to use bicycles. The posters are primarily aimed at young people and adults who can best interpret the evocative images on the posters. The messages conveyed by the campaign may differ in terms of topic, but in general every message is connected to the advantages for the people and environment of using bike for covering everyday urban distances.

The first step is to contact the Consulta della Bicicletta (Bologna Bicycle Council) via their website and download the pictures you would like to
use in your raising awareness campaign among the ones that are available. Second, then you must donate a small amount of money to the council that will be used by the to further fund new initiatives in favor of the sustainable way of living and move. The third step would be sending the picture to the printing service and have them printed. The last step will be to disseminate all the posters all around the city, on the spaces available for the municipal awareness raising campaigns.

The municipality receives the posters from the Consulta della Bicicletta who organized the advertising campaign, have them printed and put them up all over the city. Given the immediacy, effectiveness and simplicity of the messages, based essentially on the highly evocative images, this campaign could also be adopted in another country. The possibility of translating the messages into the local language should be checked with the Consulta della Bicicletta.

If you are interested in this activity, please read more in the background analysis (pp. 61).