Five short lectures on how to make cycling attractive.
In this section you will find 5 short lecture by Elisavet Georgiou – an organizational psychologist form The Institute of Mental Health and Well-being, a scientific associated to Ecocity, and founder of the association of “Be Positive” in Athens – on different aspects of how to promote a behavioral change.
Please reflect in relation to your context:
In these lecture you get concrete information on psychological aspect you might consider in order to plan a campaign or project in order to promote bicycling locally. How can you use this tips in you work?
Introduction
Start with define what is the problems we want to solve. Which are the old habits and what new habits do we want to prevail. New habits need a change in individual mind-set. To change mind-sets we need new methods and tools.
Achievable change
How then can we achieve a change in behavior? Attitudes are internal, behavior external. First we need to consider an persons beliefs. Beliefs could then be related to values. Beliefs and values are essential to elaborate on attitudes and behavioral change. That is why we need a background analysis on what beliefs and values local citizens have, in order to identify the most important factors that we can work on. To implement what you want you need to engage influencer of different kind.
Tips & Targets
In the lecture a learning strategy is presented. Define the destination. What do I need to learn, and why? Map out the path from where you are, to where you want to end. How long is the process? Who can help me? What are the resources available? What will happen when we get there? How to evaluate your journey and the outcome?
Guide to plan
In this part you will get some useful tips on how you can manage a change in citizens behavior. Connecting a behavioral change to well-being or creating challenges and competition might be one way. Design a supportive long-term strategy with concrete milestones during the way. Gather local teams of micro-influencers that may use social media to interact with the local community. Organize special events to promote bicycling. “Follow the flow”
Informal learning in general
In this part you will get an understanding of what informal learning tools and methods may look like, in contrast to more formal approaches.
In the presentation a clip from youtube is integrated. You may fin this clip here: https://www.youtube.com/watch?v=oEcy8G_1kcA